There are two kinds of marketing people, in my mind: The ones that have read and understood the brilliant book Marketing Warfare and the ones that haven’t! Marketing Warfare is absolutely the best marketing book I have ever read. Read this and you will understand the meaning of real strategies. Strategies that works. Strategies that have proven to work for thousands of years. How long did you last marketing plan work? 1 year? 2 years? 10 years? If so, you are better than most but then take a look at the millitary strategies presented in Marketing Warfare and think again. These strategies have proven in millions of battles to work.